You may have heard the phrase: "The world doesn't revolve around you."

But, if it doesn't revolve around you, then who does it revolve around?

It's YOUR life.

And YOUR world actually DOES revolve around YOU.

It really does.

Most of the time you are thinking about YOUR life, YOUR family, YOUR desires, YOUR dreams, if YOU got enough sleep, if YOU'RE bored, if YOU'RE hungry...

You're thinking about YOUR life.

In order to do good Marketing, you need to understand your Clients world revolves around THEM.

They are thinking about THEMSELVES.

It would be great if we lived in a world where you can be really good and really care, and people would just show up and give you money for the value you provide.

But if it was that easy, <b>everybody</b> would be Entrepreneurs and Business Owners - and most people aren't.

To the degree you talk to THEIR desires, THEIR hopes, THEIR fears, THEIR dreams, you will be a more Effective Marketer.

And when in doubt, always ask this question: "What's in it for them?"