Releasing November 2022.
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WHAT’S
IN IT FOR THEM?

9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish.

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THE CONFIDENT CONNECTOR SERIES


Get instant access to an exclusive series of interviews and training from the world’s greatest connectors. The Confident Connector Series includes hours of on-demand lessons to help you create influence and build relationships from some of the most successful entrepreneurs today. Here’s a sneak peek.

  • 4 video lessons to help you design a more fulfilling personal and professional life with industry experts, health specialists and business leaders. 
  • The Magic Rapport Formula cheat sheet: 9 ways to become the best networker, connector and rapport-builder 
  • Actionable insights to build better relationships in your business, family, and the relationship you have with yourself.
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Bullet or list out 3-4 desired results and paint a picture of why it’s so important to reach those milestones
Bullet or list out 3-4 desired results and paint a picture of why it’s so important to reach those milestones

 

WHAT’S IN IT FOR THEM?

THE 5 WORD QUESTION THAT EXPANDS HEARTS, MINDS, (AND WALLETS)

When everyone around you is asking, “What’s in it for me?”Joe Polish (often referred to as “the most connected person on the planet”) offers one simple question to change the conversation. 

There’s no shortage of networking and entrepreneurship advice in books in today’s world—but it’s harder than ever to know what’s authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships and unsatisfying interactions with others without any real rapport. 

Fortunately, as Entrepreneur and Marketing Extraordinaire Joe Polish has discovered, there’s a simple (though sometimes not easy) solution to personal and professional disconnection that begins with one question: “What’s in it for them?”

IN WHAT’S IN IT FOR THEM? YOU’LL LEARN HOW TO…
  • Deepen rapport and connect with others by identifying and reducing their suffering.
  • Win the right friends and influence the right people (an update to Dale Carnegie’s legendary teaching).
  • Overcome others’ intimidation tactics to find true appreciation in relationships.
  • Build character for better results than capabilities can ever give on their own.
  • Use basic marketing principles to find true love.
  • Protect your efforts from the “takers” of the world.
  • And much more—all to help the givers of the world thrive in business without neglecting their relationships.
SO YOU CAN FEEL MORE...

Connected to the values, activities and people that fill your cup.

Empowered to say ‘No’ when the opportunity alignment isn’t there.

Capable of success by knowing exactly who you are talking to, what they respond to, and what they want.

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TAKE A LOOK INSIDE THE BOOK

What’s In It For Them?

is divided into 9 principles that – when absorbed and applied – will enhance everything you do in life for one simple reason: everything you do in life involves other people. Inside each chapter you’ll work through…

  • One core rapport principle to help you make connections that matter with authenticity, value and appreciation. These principles are the magic wand to get the business you want, the life you deserve and the impact you desire. 
  • Dominoes in each chapter. There are the lessons that accelerate your growth. When a domino falls, it creates a chain reaction that creates a cascade of change and success. 
  • The upside and downside that comes with fully embracing each principle. You’ll read about the positive change each will have on your life and learn how to steer clear of the potential pitfalls. 
  • Specific action steps after each chapter – the same steps taken by some of the world’s most successful entrepreneurs. These exercises will give you the push you need to get out of your comfort zone (which is what’s required to achieve massive results).

PRE-ORDER YOUR COPY OF WHAT’S IN IT FOR THEM?
AND GET ACCESS TO THE CONFIDENT CONNECTOR SERIES

Pre-order your copy from one of the retailers below.

 
Bullet or list out 3-4 desired results and paint a picture of why it’s so important to reach those milestones
Bullet or list out 3-4 desired results and paint a picture of why it’s so important to reach those milestones

 

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LESSON ONE

BECOME A MASTER NEGOTIATOR WITH CHRIS VOSS

Join Chris Voss and Joe Polish in a discussion about transforming a stressful experience into opportunity and, ultimately, success. Chris, a former FBI hostage negotiator and the CEO of The Black Swan Group, teaches you the ridiculously simple negotiation technique. You’ll also learn how to propose a counter-offer people can’t resist, and why the word NO is more important than YES.

 

 

LESSON TWO

BETTER ENTREPRENEURSHIP WITH SIR RICHARD BRANDSON

In this candid interview with Sir Richard Branson, you will get key insights from one of the world’s most impactful entrepreneurs in history. Insights like: the next phase of your empire is less about what business you can build and more about what social problems you can solve.

 

 

 

LESSON THREE

PROTECT YOURSELF FROM NARCISSISTS WITH DR. RAMANI DURVUSULA

There are givers and takers in the world. The givers will ask, “what’s in it for them?” and the takers will ask, “what’s in it for me?” You have to learn the behaviors of narcissism in order to protect yourself from the takers. Dr. Ramani Durvusula, a clinical psychologist and best-selling author, discusses the signs to watch for when you think you may be dealing with a narcissist and why the personal development “gurus” have the potential to do more harm than good.

 

LESSON FOUR

THE ROOTS OF ADDICTION WITH GABOR MATÉ

Joe’s own struggle with addiction led him to a disconnected life, but through recovery he paved the way to live genuinely and generously. Joe curates conversations with some of the leading experts in addiction to help bring the conversation from the shadows and all those who have struggled to take steps towards healing. In this interview with Gabor Maté, a Hungarian-born Canadian physician with a special interest in childhood development and trauma, you will open your eyes to a fresh perspective on addiction and how you can change the conversation. 

A PORTION OF THE PROCEEDS FROM THE SALE OF WHAT’S IN IT FOR THEM? WILL BE DONATED TO GENIUS RECOVERY

a nonprofit organization created by Joe Polish to change the global conversation of how people view and treat addicts with compassion instead of judgment and to find the best forms of treatment that have efficacy and share those with the world.

MEET THE AUTHOR

Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for High-Achieving Entrepreneurs.

After 30 years of putting his own advice into practice, Polish now speaks to audiences all around the world and is surrounded by business leaders and billionaires he calls friends.

In What’s In It For Them?, he explains his one-of-a-kind approach to rapport-building he used to get there—and offers a few cautionary tales along the way.

Joe Polish is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. Joe has helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He’s also changed the lives of many others through his charitable causes, including Make-A-Wish, Artists for Addicts, Genius Recovery, and JoeVolunteer.com, as well as being the single largest contributor to Sir Richard Brandson’s charity, Virgin Unite. His documentary, Connected: The Joe Polish Story premiered at the historic TCL Chinese Theatre, and his documentary Black Star won the Audience Choice Award at the Sedona Film Festival.

Joe’s mission with this What’s In It For Them? and his Genius Network organization is to “build a better entrepreneur.”

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